Results

Proof Beats Promises.

Twelve accounts, twelve industries. What was broken, what I changed, and what it was worth to the business.

Zoom Removals Sydney homepage with quote form

268%
More leads
62%
Lower cost per lead
57%
Higher Quality Score

01 · Removalists

Zoom Removals

Nearly four times the leads, at well under half the cost.

What wasn’t working

The account had plenty of room to improve, and the customer journey from first search to booked move wasn’t being nurtured. Attribution showed where people dropped off, so that’s where I started.

What I changed

Rebuilt the campaigns around how people actually move: local jobs and interstate routes, each with their own budget
Rolled out newer ad formats inside the new campaigns to lift enquiry volume
Reworked the bidding strategy around leads rather than clicks
Added remarketing to bring back people who looked but didn’t book

50%
More revenue
5:1
Return on ad spend
10.41%
Less ad spend

02 · Premium eCommerce

Riedel

Paid search finally pulling its weight next to organic.

What wasn’t working

Most of Riedel’s sales came from organic search. They’d tried Google Ads before and walked away unimpressed. They needed paid search to add sales and return on spend, not just cost.

What I changed

Restructured campaigns around geo-targeting
Owned the results page in each priority location
Did deep keyword research to cut spend on searches that didn’t buy
Set up remarketing to recover browsers who left without ordering

Scope roofing landing page with enquiry form

238%
More conversions
46%
Lower cost per lead
61%
Higher conversion rate

03 · Roofing & building

Scope Building Inspection

From broad roofing clicks to urgent, ready-to-book jobs.

What wasn’t working

Ads were firing on vague ‘roofing’ searches while the money searches, like emergency roof repairs in Sydney, slipped through. Clicks landed on a general website that wasn’t built to convert, so leads were expensive and patchy.

What I changed

Built a dedicated roofing landing page with clear calls to action, service highlights and finance options
Split campaigns by service (restoration, repairs, emergency) to catch high-intent searches
Targeted Sydney suburb by suburb, with ad copy written for each area
Added call ads and lead forms so mobile searchers could enquire on the spot
Remarketed to homeowners who asked for a quote but hadn’t booked yet

Vehicle accessories online store homepage

43.77%
More revenue
100:1
Return on ad spend
51%
Of revenue from paid search

04 · Automotive eCommerce

Vehicle accessories retailer

A 100:1 return once Shopping was set up properly.

What wasn’t working

They’d lost faith in their previous setup and wanted Google Shopping and Facebook campaigns launched from scratch, done right this time.

What I changed

Cleaned up the product feed and restructured the account
Set bids at the category and best-seller level instead of one blanket bid
Followed Shopping visitors onto Facebook with dynamic product ads

134%
More enquiries
46.93%
Lower cost per lead
1,390%
Higher conversion rate

05 · Plumbing

Apt Plumbing

Conversion rate up almost fifteen-fold.

What wasn’t working

Targeting on both ad channels was too loose to produce leads. Some campaigns were paying high prices per click and converting nothing, a slow leak that would have drained the budget.

What I changed

Built standard and custom audiences from scratch
Used pixel data to learn who was actually enquiring
Turned the client’s CRM and email list into Sydney lookalike audiences
Researched industry keywords and matched each one to the campaign it suited best

190%
More consult bookings
52%
Lower cost per consult
75%
Higher conversion rate

06 · Legal

Criminal Law Group

Nearly triple the free consultations booked.

What wasn’t working

Traffic was coming in, but not consultations. The ads treated someone searching for a bail application lawyer the same as someone casually reading about criminal law, so spend went on the wrong people.

What I changed

Split campaigns into tight groups by charge: assault, bail, domestic violence, drink driving, drugs and traffic offences
Wrote local ad copy for Sydney, Parramatta, Liverpool and Campbelltown
Moved to Maximise Conversions with a target cost per acquisition, so Google chased consults, not clicks
Switched on call ads, call extensions and lead forms for urgent mobile enquiries

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Dial A Mover Melbourne removalist homepage

225%
More quote requests
44%
Lower cost per lead
62%
Higher conversion rate

07 · Removalists

Dial A Mover

Melbourne movers finding them first, and booking.

What wasn’t working

Broad search ads bought clicks, not bookings. Urgent local moving searches in Melbourne were buried under generic traffic, so costs ran high and leads came in fits and starts.

What I changed

Launched Performance Max with a full set of images, video and copy across Search, Display, Maps and YouTube
Built a local campaign for ‘near me’ and suburb-level moving searches
Added call extensions and ‘Get a Free Quote’ sitelinks for one-tap action on mobile
Fed in audience signals for people actively researching a move

Asbestex asbestos removal website homepage

185%
More qualified leads
49%
Lower cost per lead
58%
Higher conversion rate

08 · Asbestos removal

Asbestex

More qualified jobs from people who need it done now.

What wasn’t working

Broad campaigns missed people searching for specific jobs, whether urgent removals or compliance work like inspection certificates. Without tailored ads, leads were costly and often poorly qualified.

What I changed

Organised campaigns by service: abatement, testing, disposal, inspections, consulting, surveys and removal
Wrote service-specific ads that lead with compliance, safety and speed
Added call and lead form extensions for homeowners dealing with an urgent problem

165%
More qualified leads
39%
Lower cost per lead
52%
Higher click-through rate

09 · Auto repairs

Car Mechanic Perth

A strong offline reputation, finally showing up online.

What wasn’t working

Ads chased loose terms like ‘car’ and ‘auto’, wasting budget on poor clicks while searches like ‘mechanic near me’ underperformed. Most ads were also disapproved, so delivery was stop-start and leads stalled.

What I changed

Rebuilt ad groups into tight themes to lift relevance and Quality Score
Used dynamic keyword insertion so headlines mirrored what people typed
Rewrote ads around real selling points: licensed, 10+ years’ experience, 90% repeat customers
Added call extensions and location targeting for local drivers ready to book
Fixed the disapprovals so ads ran consistently and won more impression share

194%
More enquiries
52%
Lower cost per enquiry
51%
Of traffic from paid search

10 · Hospitality

Mandalay Resorts

Bookings back on track after a rough patch.

What wasn’t working

Enquiries and bookings slid during government travel restrictions, and kept sliding after they lifted. They needed a fresh strategy to recover.

What I changed

Audited every campaign and reset how the budget was split
Paused ad groups and keywords that spent heavily without converting
Moved key terms to phrase match to reach better leads for less
Added Display ads aimed at families, beach-goers and outdoor travellers

202%
More treatment bookings
47%
Lower cost per lead
64%
Higher conversion rate

11 · Dental

Smiles Dental Care

More bookings for the treatments that actually pay.

What wasn’t working

Generic ‘dentist’ ads paid for low-value check-up traffic, while patients searching for implants, sedation or emergency care went elsewhere. Costs were up and the most profitable treatments were under-booked.

What I changed

Built Performance Max with asset groups for emergency care, implants, crowns, wisdom teeth and sedation
Supplied full creative (images, video, copy and audience signals) across Search, Display, YouTube and Maps
Led the messaging with high-value and urgent treatments
Used call extensions and location targeting to win bookings from nearby mobile searchers
Targeted audiences like recent dental searchers and cosmetic treatment intenders

Guard1 Security Melbourne website homepage

218%
More qualified leads
46%
Lower cost per lead
63%
Higher conversion rate

12 · Security services

Guard1 Security

Outperforming bigger budgets in a crowded Melbourne market.

What wasn’t working

Security is one of Melbourne’s toughest ad markets. Generic ‘security services’ ads meant high click costs against bigger competitors, while specific searches like construction site or event security were barely covered.

What I changed

Split campaigns by service: guards, hire, crowd, event, construction, corporate, private and static
Launched Performance Max with full creative to reach Search, Display, YouTube and Maps
Wrote ads around Guard1’s edge: licensed staff, 24/7 cover and fast deployment

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”

Abdoula Charawani · AV installation business

$33
Cost per conversion, down from $85.92
+80%
More conversions, 676 vs 376
−30%
Less ad spend, $22.6k vs $32.3k

“He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
GGrant KilaniRoofer
“Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
WWassim OutourTrade business
“His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
PPaul ZdzitowieckiIT partner
“Within just one month, they helped us double the number of people accessing the support and care they need.”
MMental Health StrategiesAllied health practice
“Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
MMel KGoogle review
“Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
SSFC AustraliaGoogle review
“It was so successful that after several months we had to switch off the campaign due to having so much work.”
TTim PryorIT consulting
“Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
KKam GeeMobile mechanic
“We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
WWorld Gym IpswichGym
“He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
GGrant KilaniRoofer
“Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
WWassim OutourTrade business
“His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
PPaul ZdzitowieckiIT partner
“Within just one month, they helped us double the number of people accessing the support and care they need.”
MMental Health StrategiesAllied health practice
“Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
MMel KGoogle review
“Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
SSFC AustraliaGoogle review
“It was so successful that after several months we had to switch off the campaign due to having so much work.”
TTim PryorIT consulting
“Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
KKam GeeMobile mechanic
“We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
WWorld Gym IpswichGym

“After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
SStephen GleesonGoogle review
“Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
EEzebox StorageStorage
“I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
HHarry PhelanPool construction
“My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
KKiss My HideOnline retail
“Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
11800 CleanerCleaning
“Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
EErin BaulderstoneeCommerce
“Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
LLadan FarajpourGoogle review
“Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
NNick StojanovskiGoogle review
“You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
MMichael BarbalaceGoogle review
“After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
SStephen GleesonGoogle review
“Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
EEzebox StorageStorage
“I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
HHarry PhelanPool construction
“My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
KKiss My HideOnline retail
“Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
11800 CleanerCleaning
“Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
EErin BaulderstoneeCommerce
“Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
LLadan FarajpourGoogle review
“Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
NNick StojanovskiGoogle review
“You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
MMichael BarbalaceGoogle review

Read all reviews

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