Ads by Andy

Performance Max

Stop Letting Google Spend Your Budget On Autopilot.

Performance Max runs your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign. Left on defaults it spends on cheap placements and your own brand name. I set it up to chase real leads and sales.

  • Brand exclusions and negative keywords
  • Audience signals from your real customers
  • Conversion data Google can actually learn from
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Do You Qualify For 60 Days Free Management?

I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.

25%
Question 1/4: Which category best describes your business? *
Andy, Google Ads specialist and founder of Ads by Andy

20+ yrs

In Google Ads

$30M+

Ad spend managed

What Performance Max Does For You

One Campaign. Every Google Channel. Pointed At Real Sales.

Performance Max is Google’s automated campaign type. You supply budgets, creative, audience signals and a conversion goal, and Google’s AI decides where to show your ads across Search, Shopping, YouTube, Display, Gmail, Maps and Discover.

It’s powerful for ecommerce and for service businesses with solid tracking. But it optimises towards whatever you tell it success looks like, so the setup decides whether it finds new customers or just spends faster.

See If You Qualify

  • Every channel, one campaign

    Reach buyers across Google’s whole network without juggling six campaigns.

  • AI bidding in every auction

    Bids adjusted in real time using signals no human could process.

  • Built for ecommerce

    Product feeds turned into Shopping ads that show price and image upfront.

The Difference

Why Most PMax Campaigns Underdeliver.

  1. 01

    The usual mistake

    Taking credit for people who were already searching your brand name.

    What I do instead

    Brand exclusions, so PMax has to find new customers instead of reclaiming existing ones.

  2. 02

    The usual mistake

    Optimising towards junk form fills and page views.

    What I do instead

    Only qualified leads and sales counted as conversions, with values attached where possible.

  3. 03

    The usual mistake

    One asset group stuffed with generic stock assets.

    What I do instead

    Asset groups per service or product line, with copy, images and video made for each.

  4. 04

    The usual mistake

    Final URL expansion sending paid traffic to your About and Careers pages.

    What I do instead

    URL expansion controlled so every click lands on a page built to convert.

What’s Included

What’s In Your Performance Max Setup.

  • Campaign structure

    Asset groups split by service or product line, with budgets to match.

  • Audience signals

    Customer lists, website visitors and custom search segments to point the AI in the right direction.

  • Creative assets

    Headlines, descriptions and image and video briefs for every asset group.

  • Brand exclusions & negatives

    Stop paying for searches you would have won anyway.

  • Merchant Center feeds

    Product titles, images and attributes cleaned up for ecommerce stores.

  • Insight reviews

    Search term, placement and channel reports checked every month.

How It Works

How I Set Up Performance Max.

  1. 1

    Check the data

    Conversion tracking and product feeds fixed first. PMax is only as smart as what it learns from.

  2. 2

    Build

    Asset groups, audience signals, creative and exclusions set up for your services or product lines.

  3. 3

    Launch

    Guardrails on from day one, with close monitoring through the learning period.

  4. 4

    Refine

    Weak assets swapped, budgets shifted and insights reviewed every month.

Case Studies

Real Accounts. Real Numbers.

Barton Family Lawyers website homepage

268%

Increase In Leads

AGC online store homepage

70%

Increase In Revenue

Wine glass retailer homepage

50%

Increase In Revenue

Get Results Like These

Straight Talk

Is This Right For You?

If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.

You’re a great fit if…

  • Ecommerce stores with a Google Merchant Center feed
  • Service businesses already tracking a steady flow of leads
  • Accounts where Search is working and you want more reach
See If You Qualify

Probably not for you if…

  • Accounts with no reliable conversion tracking yet
  • Businesses that need control over every single search term (start with Search)

Not sure? Book the call anyway. A straight yes or no costs you nothing.

Why Ads by Andy?

Agency. DIY. Or Andy.

Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.

Typical Agency

Nice pitch. Then a junior.

  • Who runs it

    A junior account manager after the pitch

  • Contract

    12-month lock-in

  • Focus

    Every channel, master of none

  • Reporting

    Monthly PDF of vanity metrics

  • Accountability

    Blames the algorithm

Ads by Andy

Proven system. Predictable growth.

  • Who runs it

    Andy, personally, with 20+ years’ experience

  • Contract

    No lock-in contracts

  • Focus

    Google Ads only, every single day

  • Reporting

    Every dollar traced to a lead

  • Accountability

    Google Premier Partner, top 3% globally

See If You Qualify

Doing It Yourself

Your time. Your budget. Your guesswork.

  • Who runs it

    You, after hours, between jobs

  • Contract

    Free, until you count the wasted spend

  • Focus

    Guesswork and Google’s suggestions

  • Reporting

    Whatever the dashboard shows

  • Accountability

    Hard to know what good looks like

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
Abdoula Charawani · AV installation business

  • $33

    Cost per conversion, down from $85.92

  • +80%

    More conversions, 676 vs 376

  • −30%

    Less ad spend, $22.6k vs $32.3k

  • “He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
    GGrant KilaniRoofer
  • “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
    WWassim OutourTrade business
  • “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
    PPaul ZdzitowieckiIT partner
  • “Within just one month, they helped us double the number of people accessing the support and care they need.”
    MMental Health StrategiesAllied health practice
  • “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
    MMel KGoogle review
  • “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
    SSFC AustraliaGoogle review
  • “It was so successful that after several months we had to switch off the campaign due to having so much work.”
    TTim PryorIT consulting
  • “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
    KKam GeeMobile mechanic
  • “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
    WWorld Gym IpswichGym
  • “After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
    SStephen GleesonGoogle review
  • “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
    EEzebox StorageStorage
  • “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
    HHarry PhelanPool construction
  • “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
    KKiss My HideOnline retail
  • “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
    11800 CleanerCleaning
  • “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
    EErin BaulderstoneeCommerce
  • “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
    LLadan FarajpourGoogle review
  • “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
    NNick StojanovskiGoogle review
  • “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
    MMichael BarbalaceGoogle review

Read all reviews

Andy, Google Ads specialist, with his APAC Search Awards and Australian Small Business Champion Awards 2025 logos

$30M+

Ad spend managed

Meet Andy

You Get Andy. Not An Account Manager.

Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.

“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
Andy · Founder & Google Ads Specialist
20+ Years Experience
Two decades in Google Ads, focused on service businesses.
Google Premier Partner
Top 3% of Google partners globally.
Your Direct Contact
You deal with me, never an account manager.

Works Well With

One Channel. Every Angle Covered.

FAQ

Performance Max: Straight Answers.

Is Performance Max right for my business?+

If you sell online with a product feed, usually yes. For lead generation it works best once Search is running and conversion tracking is reliable. I’ll tell you which applies to you on the call.

Will Performance Max cannibalise my Search campaigns?+

Not when it’s set up properly. Exact-match Search keywords take priority, and brand exclusions stop PMax claiming traffic you’d win anyway.

Can I see where my Performance Max ads show?+

Yes, more than most people think. Channel, placement and search term reports show where the budget goes, and I review them every month.

What assets do I need?+

Headlines, descriptions, images, a logo and ideally a video. I write the copy and brief the visuals, so Google isn’t left to auto-generate them.

Proven System

Predictable Growth.

Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.

See If You Qualify