Ads by Andy

Landing Pages & Tracking

Your Ads Get The Click. Your Page Gets The Call.

Sending paid traffic to your homepage wastes the click. I build pages matched to each service and search, then track every call, form and booking back to the ad that paid for it, so you know exactly what’s working.

  • One page per service, matched to the search
  • Built fast for mobile
  • Calls, forms and bookings tracked end to end
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I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.

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Question 1/4: Which category best describes your business? *
Andy, Google Ads specialist and founder of Ads by Andy

20+ yrs

In Google Ads

$30M+

Ad spend managed

What Landing Pages & Tracking Does For You

The Click Is Only Half The Job.

A landing page is built for one purpose: turning ad traffic for a specific service into calls and enquiries. It matches what the person searched for, answers their questions and makes the next step obvious.

Conversion tracking tells Google which clicks became customers. Without it, smart bidding is guessing, and you can’t tell which keywords pay for themselves and which ones just spend.

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  • Higher conversion rate

    More leads from the same ad spend, without raising bids.

  • Bidding that learns

    Accurate conversion data helps Google’s bidding find more real leads.

  • Clear reporting

    Cost per lead by keyword, campaign and service, in plain numbers.

The Difference

Good Ads. Leaky Pages. Blind Tracking.

  1. 01

    The usual mistake

    Ads pointing at the homepage, with a menu full of exits.

    What I do instead

    A focused page per service with one job: get the call or the form.

  2. 02

    The usual mistake

    Slow pages losing mobile visitors before they even load.

    What I do instead

    Lean pages built for mobile speed first.

  3. 03

    The usual mistake

    Tracking that counts page views and clicks on “Contact Us”.

    What I do instead

    Real conversions only: qualified calls, submitted forms and completed bookings.

  4. 04

    The usual mistake

    No idea which keyword produced the job that actually paid.

    What I do instead

    Call tracking, GA4 and enhanced conversions linking every lead back to its keyword.

What’s Included

What’s In Your Pages & Tracking.

  • Landing page copy

    Written for the search, the service and the area, drafted with my AI and finished by me.

  • Page build

    Mobile-first, fast-loading pages with one clear call to action.

  • Call tracking

    Calls from ads and pages recorded with duration and source.

  • Form & booking tracking

    Google Tag Manager and GA4 set up to capture real submissions.

  • Enhanced conversions

    Better match rates so Google’s bidding sees more of your real leads.

  • Testing

    Headline, offer and layout variations tested against each other.

How It Works

From Click To Tracked Lead.

  1. 1

    Map

    Match each service and keyword group to the page it should land on.

  2. 2

    Build

    Write and build pages around the one action you want visitors to take.

  3. 3

    Track

    Install tracking and test every call, form and booking before launch.

  4. 4

    Improve

    Test variations and keep the version that turns more clicks into leads.

Case Studies

Real Accounts. Real Numbers.

Barton Family Lawyers website homepage

268%

Increase In Leads

AGC online store homepage

70%

Increase In Revenue

Wine glass retailer homepage

50%

Increase In Revenue

Straight Talk

Is This Right For You?

If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.

You’re a great fit if…

  • Anyone running Google Ads to a generic website
  • Businesses that can’t say which ads produce real jobs
  • Accounts where clicks are coming but calls aren’t
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Probably not for you if…

  • Anyone after a full website rebuild. These pages are built for ad traffic.

Not sure? Book the call anyway. A straight yes or no costs you nothing.

Why Ads by Andy?

Agency. DIY. Or Andy.

Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.

Typical Agency

Nice pitch. Then a junior.

  • Who runs it

    A junior account manager after the pitch

  • Contract

    12-month lock-in

  • Focus

    Every channel, master of none

  • Reporting

    Monthly PDF of vanity metrics

  • Accountability

    Blames the algorithm

Ads by Andy

Proven system. Predictable growth.

  • Who runs it

    Andy, personally, with 20+ years’ experience

  • Contract

    No lock-in contracts

  • Focus

    Google Ads only, every single day

  • Reporting

    Every dollar traced to a lead

  • Accountability

    Google Premier Partner, top 3% globally

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Doing It Yourself

Your time. Your budget. Your guesswork.

  • Who runs it

    You, after hours, between jobs

  • Contract

    Free, until you count the wasted spend

  • Focus

    Guesswork and Google’s suggestions

  • Reporting

    Whatever the dashboard shows

  • Accountability

    Hard to know what good looks like

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
Abdoula Charawani · AV installation business
  • $33

    Cost per conversion, down from $85.92

  • +80%

    More conversions, 676 vs 376

  • −30%

    Less ad spend, $22.6k vs $32.3k

  • “He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
    GGrant KilaniRoofer
  • “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
    WWassim OutourTrade business
  • “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
    PPaul ZdzitowieckiIT partner
  • “Within just one month, they helped us double the number of people accessing the support and care they need.”
    MMental Health StrategiesAllied health practice
  • “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
    MMel KGoogle review
  • “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
    SSFC AustraliaGoogle review
  • “It was so successful that after several months we had to switch off the campaign due to having so much work.”
    TTim PryorIT consulting
  • “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
    KKam GeeMobile mechanic
  • “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
    WWorld Gym IpswichGym
  • “After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
    SStephen GleesonGoogle review
  • “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
    EEzebox StorageStorage
  • “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
    HHarry PhelanPool construction
  • “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
    KKiss My HideOnline retail
  • “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
    11800 CleanerCleaning
  • “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
    EErin BaulderstoneeCommerce
  • “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
    LLadan FarajpourGoogle review
  • “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
    NNick StojanovskiGoogle review
  • “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
    MMichael BarbalaceGoogle review

Read all reviews

Andy, Google Ads specialist, with his APAC Search Awards and Australian Small Business Champion Awards 2025 logos

$30M+

Ad spend managed

Meet Andy

You Get Andy. Not An Account Manager.

Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.

“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
Andy · Founder & Google Ads Specialist
20+ Years Experience
Two decades in Google Ads, focused on service businesses.
Google Premier Partner
Top 3% of Google partners globally.
Your Direct Contact
You deal with me, never an account manager.

FAQ

Landing Pages & Tracking: Straight Answers.

Do I need a new website?+

No. Landing pages sit alongside your current site and are built specifically for ad traffic. Your website stays as it is.

Can you fix tracking on my existing account?+

Yes. Tracking is often the first thing I fix, and it can be done on its own before any campaign changes.

What counts as a conversion?+

Only actions that can become revenue: qualified calls, submitted forms, completed bookings or purchases. Page views and button clicks don’t count.

Why does tracking matter so much?+

Google’s bidding learns from whatever you tell it a conversion is. Feed it junk and it finds more junk. Feed it real leads and it finds more of those.

Proven System

Predictable Growth.

Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.

See If You Qualify