Ads by Andy

YouTube & Display

They Visited. They Left. Bring Them Back.

Most people don’t call on their first visit. YouTube and Display keep your business in front of them until they’re ready, with placements and frequency controlled so you’re not paying to annoy people on junk apps.

  • Remarketing to your website visitors
  • Junk apps and low-quality sites excluded
  • Measured on leads, not views
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Do You Qualify For 60 Days Free Management?

I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.

25%
Question 1/4: Which category best describes your business? *
Andy, Google Ads specialist and founder of Ads by Andy

20+ yrs

In Google Ads

$30M+

Ad spend managed

What YouTube & Display Does For You

Stay Front Of Mind Until They’re Ready To Call.

YouTube, Display and Demand Gen ads show your business on YouTube videos and Shorts, websites, apps, Gmail and the Discover feed. For service businesses, the strongest use is remarketing: ads shown to people who have already visited your site or called.

Most customers compare two or three businesses before they book. Remarketing keeps you in that comparison for a fraction of the cost of a Search click.

See If You Qualify
  • Reach past visitors

    Ads shown to people who already know your business.

  • Low cost per view

    Stay visible for cents per impression, not dollars per click.

  • Show, don’t tell

    Video and images show your work and your team in a way text ads can’t.

The Difference

Why Display Gets A Bad Name.

  1. 01

    The usual mistake

    Ads running inside kids’ games and mobile apps.

    What I do instead

    App, game and low-quality site exclusions from day one, reviewed monthly.

  2. 02

    The usual mistake

    The same banner shown thirty times a week to the same person.

    What I do instead

    Frequency caps so you stay familiar without becoming wallpaper.

  3. 03

    The usual mistake

    Success measured in views and impressions.

    What I do instead

    Measured on leads and assisted conversions, and cut if it doesn’t pay.

  4. 04

    The usual mistake

    Video ads that bury the point until after the Skip button.

    What I do instead

    Scripts that land the offer in the first five seconds.

What’s Included

What’s In Your YouTube & Display Campaigns.

  • Remarketing audiences

    Visitors, callers and customer lists segmented by what they looked at.

  • YouTube ads

    In-stream and Shorts ads aimed at people who already know you.

  • Demand Gen

    Visual ads across YouTube, Discover and Gmail feeds.

  • Display ads

    Responsive display ads with your offer, brand and call to action.

  • Placement control

    Exclusions and frequency caps that protect your budget and your brand.

  • Scripts & briefs

    Video scripts and shot lists you can film on a phone.

How It Works

How I Run YouTube & Display.

  1. 1

    Audiences

    Remarketing lists built from your site, calls and customers, sized before we spend.

  2. 2

    Creative

    Scripts and ad copy written to get the point across before anyone scrolls or skips.

  3. 3

    Launch

    Exclusions and frequency caps on from the first impression.

  4. 4

    Measure

    Judged on leads and assisted conversions. What doesn’t pay gets cut.

Case Studies

Real Accounts. Real Numbers.

Barton Family Lawyers website homepage

268%

Increase In Leads

AGC online store homepage

70%

Increase In Revenue

Wine glass retailer homepage

50%

Increase In Revenue

Straight Talk

Is This Right For You?

If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.

You’re a great fit if…

  • Businesses already getting traffic from Google Search
  • Higher-value jobs where customers take time to decide
  • Brands with video, or happy to film a simple one
See If You Qualify

Probably not for you if…

  • Brand-new websites with almost no traffic to remarket to
  • Expecting cold YouTube views to turn straight into calls

Not sure? Book the call anyway. A straight yes or no costs you nothing.

Why Ads by Andy?

Agency. DIY. Or Andy.

Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.

Typical Agency

Nice pitch. Then a junior.

  • Who runs it

    A junior account manager after the pitch

  • Contract

    12-month lock-in

  • Focus

    Every channel, master of none

  • Reporting

    Monthly PDF of vanity metrics

  • Accountability

    Blames the algorithm

Ads by Andy

Proven system. Predictable growth.

  • Who runs it

    Andy, personally, with 20+ years’ experience

  • Contract

    No lock-in contracts

  • Focus

    Google Ads only, every single day

  • Reporting

    Every dollar traced to a lead

  • Accountability

    Google Premier Partner, top 3% globally

See If You Qualify

Doing It Yourself

Your time. Your budget. Your guesswork.

  • Who runs it

    You, after hours, between jobs

  • Contract

    Free, until you count the wasted spend

  • Focus

    Guesswork and Google’s suggestions

  • Reporting

    Whatever the dashboard shows

  • Accountability

    Hard to know what good looks like

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
Abdoula Charawani · AV installation business
  • $33

    Cost per conversion, down from $85.92

  • +80%

    More conversions, 676 vs 376

  • −30%

    Less ad spend, $22.6k vs $32.3k

  • “He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
    GGrant KilaniRoofer
  • “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
    WWassim OutourTrade business
  • “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
    PPaul ZdzitowieckiIT partner
  • “Within just one month, they helped us double the number of people accessing the support and care they need.”
    MMental Health StrategiesAllied health practice
  • “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
    MMel KGoogle review
  • “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
    SSFC AustraliaGoogle review
  • “It was so successful that after several months we had to switch off the campaign due to having so much work.”
    TTim PryorIT consulting
  • “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
    KKam GeeMobile mechanic
  • “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
    WWorld Gym IpswichGym
  • “After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
    SStephen GleesonGoogle review
  • “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
    EEzebox StorageStorage
  • “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
    HHarry PhelanPool construction
  • “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
    KKiss My HideOnline retail
  • “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
    11800 CleanerCleaning
  • “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
    EErin BaulderstoneeCommerce
  • “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
    LLadan FarajpourGoogle review
  • “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
    NNick StojanovskiGoogle review
  • “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
    MMichael BarbalaceGoogle review

Read all reviews

Andy, Google Ads specialist, with his APAC Search Awards and Australian Small Business Champion Awards 2025 logos

$30M+

Ad spend managed

Meet Andy

You Get Andy. Not An Account Manager.

Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.

“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
Andy · Founder & Google Ads Specialist
20+ Years Experience
Two decades in Google Ads, focused on service businesses.
Google Premier Partner
Top 3% of Google partners globally.
Your Direct Contact
You deal with me, never an account manager.

FAQ

YouTube & Display: Straight Answers.

Do I need a professional video?+

No. A clear, simple video shot on a phone often beats a polished brand film. I’ll give you a script and shot list.

Are YouTube ads worth it for local businesses?+

As a cold lead source on their own, rarely. As remarketing to people who already found you on Search, often yes, and the cost per view is low.

How do you stop ads showing on junk sites?+

Placement, content and app category exclusions, frequency caps, and a monthly review of where the ads actually ran.

What is Demand Gen?+

Google’s campaign type for visual ads across YouTube, Shorts, Discover and Gmail. It works well for remarketing and for reaching people similar to your customers.

Proven System

Predictable Growth.

Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.

See If You Qualify