Ads by Andy

Google Ads Audit

Find Out Where Your Budget Is Leaking.

I go through your account line by line: search terms, structure, bidding, tracking and landing pages. You get a plain-English list of what to cut, what to fix and what to scale, ranked by how fast it pays off.

  • Wasted spend found in your search terms
  • Tracking checked end to end
  • Fixes ranked by payoff, not by effort
Google Partner Premier 2026 badge

Do You Qualify For 60 Days Free Management?

I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.

25%
Question 1/4: Which category best describes your business? *
Andy, Google Ads specialist and founder of Ads by Andy

20+ yrs

In Google Ads

$30M+

Ad spend managed

What Google Ads Audit Does For You

A Second Opinion From Someone Who Does This Every Day.

A Google Ads audit is a structured review of your account to find where money is being wasted and where results can improve. It covers what you pay for, how it’s tracked, how it’s structured and where the clicks land.

The same few problems come up again and again: paying for irrelevant searches, tracking that counts the wrong things, and budgets spread too thin. Most are fixable within weeks.

See If You Qualify
  • Find the waste

    See which searches and campaigns cost money without returning leads.

  • Get a clear plan

    A ranked list of fixes you can act on straight away.

  • No obligation

    The findings are yours, whoever ends up making the changes.

The Difference

What I Look For In Your Account.

  1. 01

    What I check

    Search terms: clicks on searches that were never going to buy.

    What you get

    A negative keyword list and the dollar amount being wasted.

  2. 02

    What I check

    Tracking: conversions missing, double-counted or counting junk.

    What you get

    A tracking fix list so bidding learns from real leads.

  3. 03

    What I check

    Structure: campaigns competing with each other for the same searches.

    What you get

    A cleaner structure that puts budget where it returns most.

  4. 04

    What I check

    Bidding: strategies that don’t suit your volume of data.

    What you get

    The right bid strategy for your account, and where to move budget.

  5. 05

    What I check

    Landing pages: slow, generic or off-message.

    What you get

    Page fixes that lift conversion rate without more spend.

What’s Included

What The Audit Covers.

  • Search terms & negatives

    Every search you paid for in the last 90 days, sorted into keep, cut and add.

  • Account structure

    Campaigns, ad groups and match types checked for overlap and waste.

  • Bidding & budgets

    Strategies and budgets compared against what’s actually converting.

  • Conversion tracking

    Every conversion action tested to confirm it records real leads.

  • Ads & assets

    Copy, extensions and ad strength reviewed against your competitors.

  • Landing pages

    Speed, message match and calls to action on every page you pay to send traffic to.

How It Works

How The Audit Works.

  1. 1

    Access

    You give read-only access to Google Ads and Analytics. No passwords shared.

  2. 2

    Review

    I go through the account line by line, myself. Not a junior, not an automated tool.

  3. 3

    Report

    A plain-English list of fixes, ranked by how fast each one pays off.

  4. 4

    Walkthrough

    We go through it together. The findings are yours, whatever you decide next.

Case Studies

Real Accounts. Real Numbers.

Barton Family Lawyers website homepage

268%

Increase In Leads

AGC online store homepage

70%

Increase In Revenue

Wine glass retailer homepage

50%

Increase In Revenue

Straight Talk

Is This Right For You?

If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.

You’re a great fit if…

  • Spending $2,000+ a month and unsure what it returns
  • Managed by an agency and wanting a second opinion
  • Running ads yourself and stuck on a plateau
See If You Qualify

Probably not for you if…

  • Accounts that haven’t launched yet. Book a strategy call instead.

Not sure? Book the call anyway. A straight yes or no costs you nothing.

Why Ads by Andy?

Agency. DIY. Or Andy.

Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.

Typical Agency

Nice pitch. Then a junior.

  • Who runs it

    A junior account manager after the pitch

  • Contract

    12-month lock-in

  • Focus

    Every channel, master of none

  • Reporting

    Monthly PDF of vanity metrics

  • Accountability

    Blames the algorithm

Ads by Andy

Proven system. Predictable growth.

  • Who runs it

    Andy, personally, with 20+ years’ experience

  • Contract

    No lock-in contracts

  • Focus

    Google Ads only, every single day

  • Reporting

    Every dollar traced to a lead

  • Accountability

    Google Premier Partner, top 3% globally

See If You Qualify

Doing It Yourself

Your time. Your budget. Your guesswork.

  • Who runs it

    You, after hours, between jobs

  • Contract

    Free, until you count the wasted spend

  • Focus

    Guesswork and Google’s suggestions

  • Reporting

    Whatever the dashboard shows

  • Accountability

    Hard to know what good looks like

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
Abdoula Charawani · AV installation business
  • $33

    Cost per conversion, down from $85.92

  • +80%

    More conversions, 676 vs 376

  • −30%

    Less ad spend, $22.6k vs $32.3k

  • “He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
    GGrant KilaniRoofer
  • “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
    WWassim OutourTrade business
  • “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
    PPaul ZdzitowieckiIT partner
  • “Within just one month, they helped us double the number of people accessing the support and care they need.”
    MMental Health StrategiesAllied health practice
  • “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
    MMel KGoogle review
  • “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
    SSFC AustraliaGoogle review
  • “It was so successful that after several months we had to switch off the campaign due to having so much work.”
    TTim PryorIT consulting
  • “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
    KKam GeeMobile mechanic
  • “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
    WWorld Gym IpswichGym
  • “After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
    SStephen GleesonGoogle review
  • “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
    EEzebox StorageStorage
  • “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
    HHarry PhelanPool construction
  • “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
    KKiss My HideOnline retail
  • “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
    11800 CleanerCleaning
  • “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
    EErin BaulderstoneeCommerce
  • “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
    LLadan FarajpourGoogle review
  • “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
    NNick StojanovskiGoogle review
  • “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
    MMichael BarbalaceGoogle review

Read all reviews

Andy, Google Ads specialist, with his APAC Search Awards and Australian Small Business Champion Awards 2025 logos

$30M+

Ad spend managed

Meet Andy

You Get Andy. Not An Account Manager.

Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.

“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
Andy · Founder & Google Ads Specialist
20+ Years Experience
Two decades in Google Ads, focused on service businesses.
Google Premier Partner
Top 3% of Google partners globally.
Your Direct Contact
You deal with me, never an account manager.

FAQ

Google Ads Audit: Straight Answers.

What access do you need?+

Read-only access to your Google Ads account, and ideally Google Analytics. You don’t share any passwords, and you can remove access at any time.

Do I have to switch to you after the audit?+

No. The findings are yours. Fix them yourself, hand them to your current agency, or have me do it.

Will you tell me if my current agency is doing a good job?+

Yes. If the account is well run, I’ll say so. Not every audit ends in a pitch.

What if I don’t have conversion tracking?+

Then that’s the first finding. Without it, nobody can say what the account is returning, and it’s usually the fastest fix with the biggest payoff.

Proven System

Predictable Growth.

Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.

See If You Qualify