268%
Increase In Leads
Google Search Ads
Own The Search. Get The Call.
Search ads put you in front of people typing exactly what you sell. I build and run them so every dollar chases buyers, not browsers, and every call is traced to the keyword that paid for it.
- Keywords built around your services, not Google’s suggestions
- Negative keyword lists in place before launch
- Every call, form and booking tracked
4.9
64 Google reviews
Do You Qualify For 60 Days Free Management?
I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.
- Google Premier Partner 2026
- Top 3% of agencies globally
- 20+ years of expertise
- Proprietary AI. Human judgement.
- 1,500+ service businesses served
- $30M+ in ad spend managed
- No lock-in contracts
- No juniors. No outsourcing.
20+ yrs
In Google Ads
$30M+
Ad spend managed
What Google Search Ads Does For You
Search Ads Catch Buyers At The Exact Moment They’re Looking.
Google Search Ads put your business at the top of the results when someone searches for what you sell, like “emergency electrician Parramatta” or “family lawyer near me”. You only pay when someone clicks, and the people clicking are already looking to buy.
That intent is what makes Search the most profitable channel for most service businesses. It’s also why badly run accounts burn money so fast: every irrelevant search you pay for is a dollar that didn’t reach a real buyer.
See If You QualifyHigh-intent traffic
People searching for your service right now, not scrolling past an ad.
Results in days
Calls can start within days of launch, not months like SEO.
Full cost control
Budgets set by service and area, and nothing spent on what doesn’t convert.
The Difference
Where Search Budgets Quietly Disappear.
Example
- 01
The usual mistake
Broad match on everything, so you pay for “free”, “jobs” and “DIY” searches.
What I do instead
Tight keyword themes plus a negative list built before launch and pruned weekly from real search terms.
- 02
The usual mistake
One ad group for every service, and one generic ad trying to cover them all.
What I do instead
Ad groups per service and per intent, with ads that repeat the searcher’s own words back to them.
- 03
The usual mistake
Bidding for clicks because conversion tracking was never set up properly.
What I do instead
Calls, forms and bookings tracked first, then bidding pointed at leads, not traffic.
- 04
The usual mistake
Ads showing across the whole state, at 3am, to people you can’t serve.
What I do instead
Location and schedule matched to where and when you actually take jobs.
What’s Included
What’s In Your Search Campaigns.
Keyword research
Real search volumes, costs and intent for your services in your area.
Negative keywords
Shared lists that block irrelevant searches before they cost you.
Ads & assets
Responsive search ads, sitelinks, callouts and call assets written for buyers.
Location & scheduling
Suburb-level targeting and hours that match your business.
Conversion tracking
Calls, forms and bookings recorded so bidding learns from real leads.
Weekly optimisation
Search term reviews, bid and budget shifts, and new negatives every week.
How It Works
From First Call To First Lead.
- 1
Research
Keywords, costs per click and competitors in your area, mapped to the services that make you money.
- 2
Build
Campaigns, ad groups, ads, negatives and tracking, all set up before a cent is spent.
- 3
Launch
Daily monitoring through Google’s learning phase. Early signals inside two weeks.
- 4
Optimise
Weekly search term reviews, budget moved to what converts, and a plain-English monthly report.
Case Studies
Real Accounts. Real Numbers.
70%
Increase In Revenue
50%
Increase In Revenue
Straight Talk
Is This Right For You?
If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.
You’re a great fit if…
- Service businesses whose customers search before they call
- Ad budgets of $2,000+ a month
- A clear service area and services you want more of
Probably not for you if…
- Brand-new products nobody is searching for yet
- Budgets under $2,000 a month (I’ll tell you that upfront)
Not sure? Book the call anyway. A straight yes or no costs you nothing.
Why Ads by Andy?
Agency. DIY. Or Andy.
Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.
Typical Agency
Nice pitch. Then a junior.
Who runs it
A junior account manager after the pitch
Contract
12-month lock-in
Focus
Every channel, master of none
Reporting
Monthly PDF of vanity metrics
Accountability
Blames the algorithm
Ads by Andy
Proven system. Predictable growth.
Who runs it
Andy, personally, with 20+ years’ experience
Contract
No lock-in contracts
Focus
Google Ads only, every single day
Reporting
Every dollar traced to a lead
Accountability
Google Premier Partner, top 3% globally
Doing It Yourself
Your time. Your budget. Your guesswork.
Who runs it
You, after hours, between jobs
Contract
Free, until you count the wasted spend
Focus
Guesswork and Google’s suggestions
Reporting
Whatever the dashboard shows
Accountability
Hard to know what good looks like
Client Reviews
Don’t Take My Word For It.
4.9 out of 5 from 64 Google reviews
“There simply aren’t enough stars in the sky for Andy.”
“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
$33
Cost per conversion, down from $85.92
+80%
More conversions, 676 vs 376
−30%
Less ad spend, $22.6k vs $32.3k
“He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
GGrant KilaniRoofer “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
WWassim OutourTrade business “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
PPaul ZdzitowieckiIT partner “Within just one month, they helped us double the number of people accessing the support and care they need.”
MMental Health StrategiesAllied health practice “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
MMel KGoogle review “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
SSFC AustraliaGoogle review “It was so successful that after several months we had to switch off the campaign due to having so much work.”
TTim PryorIT consulting “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
KKam GeeMobile mechanic “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
WWorld Gym IpswichGym
“After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
SStephen GleesonGoogle review “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
EEzebox StorageStorage “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
HHarry PhelanPool construction “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
KKiss My HideOnline retail “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
11800 CleanerCleaning “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
EErin BaulderstoneeCommerce “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
LLadan FarajpourGoogle review “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
NNick StojanovskiGoogle review “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
MMichael BarbalaceGoogle review
$30M+
Ad spend managed
Meet Andy
You Get Andy. Not An Account Manager.
Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.
“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
- 20+ Years Experience
- Two decades in Google Ads, focused on service businesses.
- Google Premier Partner
- Top 3% of Google partners globally.
- Your Direct Contact
- You deal with me, never an account manager.
Works Well With
One Channel. Every Angle Covered.
Performance Max
Google’s AI across Search, YouTube, Display, Gmail and Maps, with the guardrails most agencies forget to set.
Learn more
Local Service Ads
A verified badge and a spot above the regular ads for trades and service businesses. You pay per lead, not per click.
Learn more
YouTube & Display
Keep your business in front of people who visited and didn’t call, so the next time they’re ready, it’s you they ring.
Learn more
FAQ
Google Search Ads: Straight Answers.
How much should I spend on Google Search Ads?+
Most of my clients invest $2,000+ a month in ad spend. The right number depends on cost per click in your industry and area, and I’ll estimate it from real keyword data on the strategy call.
How quickly will Search ads bring in leads?+
Search ads can produce calls within days of going live. Expect two to six weeks of optimisation while bidding learns and search term data builds up.
Should I run Search or Performance Max?+
Search gives you control over exactly which keywords you pay for, so it’s where most service businesses should start. Performance Max can add reach once Search and tracking are working.
Do you write the ads?+
Yes. Headlines are drafted with my in-house AI and finished by me, written for your services, your area and the way your customers search.
Proven System
Predictable Growth.
Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.
See If You Qualify