Ads by Andy

Local Service Ads

Top Of Google. Pay Per Lead, Not Per Click.

Local Service Ads sit above the regular ads for searches like “plumber near me”. You pay when a customer contacts you, not when they click. I get you verified, set up and managing leads so you’re not paying for the wrong ones.

  • Help getting through Google’s verification
  • Job types and service areas set up to rank
  • Every lead reviewed, invalid ones disputed
Google Partner Premier 2026 badge

Do You Qualify For 60 Days Free Management?

I only take on service businesses I know I can grow. Answer 4 quick questions to find out. Takes 30 seconds.

25%
Question 1/4: Which category best describes your business? *
Andy, Google Ads specialist and founder of Ads by Andy

20+ yrs

In Google Ads

$30M+

Ad spend managed

What Local Service Ads Does For You

The Ads Above The Ads.

Local Service Ads appear at the very top of Google for local service searches, above the standard Search ads. Each listing shows your business name, rating, reviews and a verification badge, and customers can call or message you straight from the ad.

You pay per lead, not per click, and your ranking depends on reviews, responsiveness, proximity and opening hours. That makes setup and day-to-day lead management just as important as the budget.

See If You Qualify

  • Top of the page

    Shown above every other ad for searches in your service area.

  • Trust built in

    Google’s verification badge and your reviews, visible before they call.

  • Pay per lead

    Charged for genuine enquiries, not for clicks.

The Difference

Why Your Competitor Ranks Above You.

  1. 01

    The usual mistake

    Stuck in verification for weeks while paperwork bounces back and forth.

    What I do instead

    I walk you through background checks, licences and insurance so you’re verified first time.

  2. 02

    The usual mistake

    Job types and service areas left on broad defaults.

    What I do instead

    Only the jobs you want in the suburbs you service, so you don’t pay for leads you’ll turn down.

  3. 03

    The usual mistake

    Missed calls and slow replies quietly pushing your ranking down.

    What I do instead

    Business hours and lead alerts set up so you answer fast, which Google rewards.

  4. 04

    The usual mistake

    A handful of reviews while competitors have hundreds.

    What I do instead

    A simple review routine, because reviews are one of the biggest ranking factors.

What’s Included

What’s In Your Local Service Ads.

  • Eligibility check

    Confirmation that your category and area are covered before anything else.

  • Verification support

    Licences, insurance and background checks submitted correctly.

  • Profile setup

    Job types, service areas, hours and business details set up to rank.

  • Budget & bidding

    Weekly budget and bid settings matched to the leads you can handle.

  • Lead management

    Every lead reviewed, with invalid ones flagged to Google for credit.

  • Review strategy

    A simple process to win more Google reviews from happy customers.

How It Works

From Unverified To Top Of The Page.

  1. 1

    Check

    Confirm Local Service Ads is available for your trade and area, and what leads cost.

  2. 2

    Verify

    Gather and submit your licences, insurance and checks so Google approves you.

  3. 3

    Set up

    Profile, job types, suburbs, hours and budget configured to rank.

  4. 4

    Manage

    Leads reviewed, disputes lodged and reviews built up month after month.

Case Studies

Real Accounts. Real Numbers.

Barton Family Lawyers website homepage

268%

Increase In Leads

AGC online store homepage

70%

Increase In Revenue

Wine glass retailer homepage

50%

Increase In Revenue

Get Results Like These

Straight Talk

Is This Right For You?

If it’s not a fit, I’ll tell you on the call. Here’s how to know before you book.

You’re a great fit if…

  • Trades and home services: plumbers, electricians, roofers, cleaners, locksmiths, removalists
  • Licensed and insured businesses
  • Teams that answer the phone during business hours
See If You Qualify

Probably not for you if…

  • Categories Google doesn’t offer Local Service Ads for yet (I’ll check yours)
  • Businesses that can’t respond to calls quickly

Not sure? Book the call anyway. A straight yes or no costs you nothing.

Why Ads by Andy?

Agency. DIY. Or Andy.

Hands-on Google Ads management built to deliver qualified leads and measurable ROI. Here’s how that stacks up.

Typical Agency

Nice pitch. Then a junior.

  • Who runs it

    A junior account manager after the pitch

  • Contract

    12-month lock-in

  • Focus

    Every channel, master of none

  • Reporting

    Monthly PDF of vanity metrics

  • Accountability

    Blames the algorithm

Ads by Andy

Proven system. Predictable growth.

  • Who runs it

    Andy, personally, with 20+ years’ experience

  • Contract

    No lock-in contracts

  • Focus

    Google Ads only, every single day

  • Reporting

    Every dollar traced to a lead

  • Accountability

    Google Premier Partner, top 3% globally

See If You Qualify

Doing It Yourself

Your time. Your budget. Your guesswork.

  • Who runs it

    You, after hours, between jobs

  • Contract

    Free, until you count the wasted spend

  • Focus

    Guesswork and Google’s suggestions

  • Reporting

    Whatever the dashboard shows

  • Accountability

    Hard to know what good looks like

Client Reviews

Don’t Take My Word For It.

4.9 out of 5 from 64 Google reviews

“There simply aren’t enough stars in the sky for Andy.”

“Since October 2025, we’ve spent $22.6k on ad spend and achieved an average cost per conversion of just $33, generating a total of 676 conversions. For the same period the year before, under a different Google Ads specialist, we spent $32.3k at an average cost per conversion of $85.92 and generated only 376 conversions.”
Abdoula Charawani · AV installation business

  • $33

    Cost per conversion, down from $85.92

  • +80%

    More conversions, 676 vs 376

  • −30%

    Less ad spend, $22.6k vs $32.3k

  • “He turned my self managed account (which I had no time for) into a lead machine. There has been a couple times where we have stopped running ads as I was fully booked.”
    GGrant KilaniRoofer
  • “Within just a couple of days, I started receiving consistent leads and phone calls, which quickly turned into real jobs. Now I’m actually struggling to keep up with the demand (in a good way).”
    WWassim OutourTrade business
  • “His landing pages are world class, and show a level of knowledge and sophistication that larger agencies lack. There is a reason most clients stay with him for many years.”
    PPaul ZdzitowieckiIT partner
  • “Within just one month, they helped us double the number of people accessing the support and care they need.”
    MMental Health StrategiesAllied health practice
  • “Great quick service, good enquiries and dealing directly with Andy himself. Not passed down to junior staff.”
    MMel KGoogle review
  • “Andy is very easy to deal with, fluid and tells us what changes are suggested to improve. We have seen a change from 2-5% conversion to 10-15%.”
    SSFC AustraliaGoogle review
  • “It was so successful that after several months we had to switch off the campaign due to having so much work.”
    TTim PryorIT consulting
  • “Working with Andy now over 3 years for my mobile mechanic business. Honestly has helped boost my business and replies promptly to any questions I had.”
    KKam GeeMobile mechanic
  • “We have had an amazing experience & fantastic communication throughout the last 5 or so years. Monthly recaps & open comms have made this relationship beneficial but most importantly, stress free.”
    WWorld Gym IpswichGym
  • “After a few short months, our lead quality has improved and the ‘noise’ has gone away. Highly recommend his services!”
    SStephen GleesonGoogle review
  • “Straight forward, no fluff results. Always available, responsive and willing to go the extra mile to help. Thanks Andy!”
    EEzebox StorageStorage
  • “I was nervous to pull the trigger given the commitment as a new start up business however it has been very well worth it.”
    HHarry PhelanPool construction
  • “My business is experiencing daily sales as a result of the low cost marketing Andy developed.”
    KKiss My HideOnline retail
  • “Andy was direct, straight to the point and honest about price. Andy just said yep here’s the price and then completed it within 24 hours.”
    11800 CleanerCleaning
  • “Andy is proactive & moves fast when changes need to be made, he has helped us increase our ROI on Google Ads & Shopping.”
    EErin BaulderstoneeCommerce
  • “Andy was an absolute game changer for our business. He was professional, knowledgeable and incredibly responsive throughout the entire process.”
    LLadan FarajpourGoogle review
  • “Leads have increased over a short period of time and are tracking in the right direction. Andy is transparent and super responsive to any queries.”
    NNick StojanovskiGoogle review
  • “You improved our revenue significantly and got our name out to potential clients. Highly recommend Google Ads Guy!”
    MMichael BarbalaceGoogle review

Read all reviews

Andy, Google Ads specialist, with his APAC Search Awards and Australian Small Business Champion Awards 2025 logos

$30M+

Ad spend managed

Meet Andy

You Get Andy. Not An Account Manager.

Andy has spent over 20 years in Google Ads and helped more than 1,500 service-based businesses turn Google into their most profitable marketing channel. He built the Google Domination System to do one thing: slash cost-per-lead for established Australian businesses ready to scale with predictability.

“Your competitors are snatching your best prospects while you burn budget on tyre-kickers. Let’s fix that.”
Andy · Founder & Google Ads Specialist
20+ Years Experience
Two decades in Google Ads, focused on service businesses.
Google Premier Partner
Top 3% of Google partners globally.
Your Direct Contact
You deal with me, never an account manager.

Works Well With

One Channel. Every Angle Covered.

FAQ

Local Service Ads: Straight Answers.

Are Local Service Ads available for my business?+

It depends on your category and location in Australia, and Google keeps adding categories. I’ll check yours before we talk budget.

What’s the difference between Local Service Ads and Google Search Ads?+

Local Service Ads charge per lead and show a verification badge above everything else. Search ads charge per click but give far more control over keywords, ads and landing pages. Most trades do best running both.

How much does a lead cost?+

It varies by trade and area and depends on your bids. You’ll see the expected cost range before anything is switched on.

What happens with bad leads?+

I review every lead. Ones outside your service area or job types can be disputed with Google for a credit.

Proven System

Predictable Growth.

Answer four quick questions. If you’re a fit, you’ll book a free strategy call and find out exactly what Google Ads should be returning for your business.

See If You Qualify